Privacy Policy (our website) is provided by Inspired Health Outcomes Limited (‘we’, ‘our’ or ‘us’).

This privacy policy applies to personal data that we collect or receive about you.

Personal data means any information relating to an identifiable living person.

We are the controller of personal data obtained from you directly or indirectly (for example via our website). We are the organisation legally responsible for deciding how and for what purposes it is used. This Privacy Policy explains how we process this personal data.

Personal data we collect about you

We will collect and use personal data about you if you give it us directly (for example because you attend an event run by us or because we discuss working with you). The personal data that we collect will depend upon the circumstances but may include:

  • Your name, address, email and telephone number;
  • Your personal details such as dietary preferences and medical or access issues.

We may also collect some further information from you if you visit our website:

  • IP address;
  • The type of device that you are viewing our website on;
  • The contents of cookies we set (see the ‘Use of Cookies’ section below).

How your personal data is collected

We collect personal data from you:

  • Directly:
    • when you provide us with information about yourself, for example when you contact us regarding our services or ask us to contact you regarding our services;
    • through third parties who collect your contact details on our behalf, for example if you sign up to one of our webinars or to our marketing mailing list on a third-party website; and
  • Indirectly:
    • based on your activity while on our website, we collect information from you indirectly using the technologies explained in the section on ‘Use of Cookies’ below;
    • from third parties who may share your personal data and contact details with us for example where your details have been collected through attendance at a conference and which the conference provider has shared with us.


How and why we use your personal data

We can only use your personal data if we have a proper reason to do so. This may be:

  • where you have given consent;
  • to comply with our legal and regulatory obligations;
  • for the performance of a contract with you or to take steps at your request before entering into a contract; or
  • for our legitimate interests or those of a third party. A legitimate interest is when we have a business or commercial reason to use your personal data, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own.

The table below explains what we use your personal data for and why.

What we use your personal data for

Our reasons

Providing services to you

To perform our contract with you or to take steps at your request before entering into a contract.

Statistical analysis to help us understand our customer base/manage our business

For our legitimate interests: to be as efficient as we can so we can deliver the best service to you.

Marketing our services to potential, existing and former customers

For our legitimate interests: to promote our business to existing and former customers. See ‘Marketing’ below for further information.


Who we share your personal data with

We routinely share personal data with:

  • Our contractors who provide us with services including our:
    • website hosting provider (Fasthosts Internet Ltd)
    • website developers (Digital Trading);
    • website analytics provider (Google Analytics);
    • accountants (Xero accounting);
    • communication and IT service providers such as cloud host email providers which we may use to invite you to relevant webinars;
    • service providers who we retain to help to run events on our behalf;
    • professional advisors, for example if we need to consult a solicitor for legal advice. In all cases these will be advisors under a professional duty of confidence.
  • Our consultants who help us provide our services to you – for example individuals involved in the development of questionnaires

Transferring your personal data out of the UK

It is sometimes necessary for us to transfer your personal data to countries outside the UK. In those cases we will ensure that any transfer complies with applicable UK laws designed to ensure the continued privacy of your personal data.

For example, we will transfer your personal data to our contractors who are based in the European Union. This is where the computer servers of some of our contractors are based.


We do not sell, rent or lease our customer lists to third parties.

Mailing lists

If you receive marketing communications from us in relation to our services, you have the right to opt out of receiving future marketing communications at any time by:

  • Clicking the “unsubscribe from this list” at the bottom of our email.

If you unsubscribe from our mailing list, we will need to keep just enough information on file to make sure that we respect your preferences in the future.

Security of your personal data

We take steps to secure your personal data from unauthorised access, use or disclosure by implementing appropriate technical and organisational measures, taking into account the nature of the personal data and the processing and the scope, context and purposes of the processing. We store the personal data you provide to us on computer servers in a controlled, secure environment, protected from unauthorised access, use or disclosure.

When personal data that has been provided to us is shared or transferred, we take steps to ensure that it is protected by appropriate technical or organisational measures for example, through the use of encryption.

How long we keep your personal data

We will not keep your personal data for longer than we need it for the purpose for which it is used. For example:

  • Customer Information. We keep customer information that we collect in order to provide services to you, for example your name, email address and phone number, normally for a period of 6 years after we stop providing services to you. Keeping it for this length of time allows us to recognise you if you wish to engage our services again and is also necessary in case we need to resolve a legal dispute that might arise. In some circumstances it may be necessary for us to keep your information for longer than 6 years, for example if we are required to do so for legal or regulatory reasons.
  • Cookies. Please see the table in the ‘How we use Cookies’ section below which explains what Cookies we set and how long we keep that information for.

Following the end of the of the relevant retention period, we will delete or anonymise your personal data unless we are legally required to retain it.

Your rights

Under data protection law you have a number of important rights free of charge. In summary, these rights include rights to:

  • Access your personal information.
  • Require us to correct any mistakes in your information which we hold.
  • Require the erasure of personal data concerning you in certain situations.
  • Receive the personal data concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations'
  • Object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you.
  • Object in certain other situations to our continued processing of your personal information.
  • Otherwise restrict our processing of your personal data in certain circumstances.

For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the United Kingdom Information Commissioner’s Office (ICO) on individuals’ rights.

If you would like to exercise any of those rights, please email us using the contact details given in the ‘Contact information’ section below.

When contacting us please:

  • provide enough information to identify yourself and any additional identity information we may reasonably request from you; and
  • let us know which right(s) you wish to exercise and the information to which your request relates.

Data protection law also gives you the right to lodge a complaint with the Information Commissioner who may be contacted at

or by telephone: +44 0303 123 1113.

Changes to this privacy policy

We’re constantly trying to improve our services, so we may need to change this Privacy Policy from time to time, but we will inform you to any such changes by for example, placing a notice on the website recording the date of the most recent revisions and/or by stating that changes have been made to the Privacy Policy in our email footers. Please check both our website and our emails regularly to be sure that you remain aware of any changes.

Contact Information

If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your personal data or your choices and rights regarding such collection and use, please do not hesitate to contact us at:

Use of Cookies

What are Cookies

We use "cookies" on our website to help you personalise your online experience. A cookie is a text file that is placed on your computer, tablet, phone or similar device when you use that device to access a website. Every time you visit a website, it puts a note on you so they can keep track of how many times you’ve visited, how long you’ve spent there, and what you’ve done. Cookies cannot be used to run computer programs or deliver viruses to your computer.

Why we use Cookies

Cookies gather information that we use to help us improve our website and show you things which are relevant to you, based on information you’ve entered and the things you’ve looked at.

We use cookies to:

  • Optimise our website for your viewing. For example, making sure our web pages are optimised for your browser or device (by giving us technical information about the device or browser that you are using) or displaying the website according to your language preference.
  • Improve our website. We also use cookies to measure and analyse how visitors use our website. This helps us develop it and make it easier to use.

How we use Cookies

The table below explains what Cookies we set and how long we keep that information for.

Cookie Name


Retention Period


This is a functional cookie, which means it serves a function on our website. This cookie is used to assign a unique ID to our users of the website and remembers any setting you selected on our website.

3 months


This is a functional cookie, which means it serves a function on our website. This cookie is used to detect what type of device you are using to access our website so that it will display either the computer or mobile version of the website.

For the length of time you spend on our website


This is a functional cookie, which means it serves a function on our website. This cookie remembers your language preference

For the length of time you spend on our website

Google Analytics (_ga cookie)

This is an analytic cookie, which means it serves an analytic purpose, but is not needed for our website to function. This cookie helps us to improve the way our website works (for example by ensuring that users are finding what they are looking for easily).

2 years

Google Analytics (_gid cookie)

This is an analytic cookie, which means it serves an analytic purpose, but is not needed for our website to function. This cookie allows us to see how you are using our website so that we can improve it.

24 hours

Google Analytics (_ga_container-

id> cookie)

This is an analytic cookie, which means it serves an analytic purpose, but is not needed for our website to function.

2 years


How to manage your Cookies

You have the ability to accept or decline cookies. Exactly how to do this depends on your browser or phone settings. Please see for independent advice on deleting and controlling cookies.

Alternatively, third party services we use have a cookie opt-out feature. To opt out of individual cookies, please click on the relevant opt-out link below:

Google Analytics

If you choose to decline cookies, you may not be able to fully experience the interactive features of our website.